Quick-start intro to Google’s AdWords

There are a number of digital advertising options out there for the small business owner that don’t require learning a lot of complicated computer geek stuff and best of all, you don’t need to spend a fortune. We decided to take a beginner’s look at one of the more popular digital advertising platforms – Google’s AdWords.

Digital advertising life beyond Google AdWords

In the world of digital advertising the 800-pound gorilla is definitely Google AdWords. But, savvy digital marketers have to keep their eyes open for new trends. We picked up on three new digital marketing trends that you might want to track.