While so many of us are probably sick and tired of 3D already, Gravity gave the technology another fifteen minutes of fame, along with being a big step forward for Imax. Metallica tried to break new ground with 3D Imax with their concert film, Through the Never, but it was a big loser at the box office.
So many people are sick and tired of hearing about 3D, but it’s still great to see an original movie like Gravity become a success. It’s definitely one of those stories that puts 3D to good use, enhancing and amplifying instead of using the technology as a gimmick.
When you’re in a band as big as Metallica, you’re not used to being told no. But that’s what they were told when they wanted to use tesla coils onstage, because it was just too dangerous.
Metallica’s concert film, Through the Never, is nearly upon us. It will receive the biggest IMAX opening release on October 27, and will spread out to more theaters after that. Seeing Metallica in IMAX 3D sounds like a great proposition, but how about another album?
Metallica’s concert film, Through the Never, is not your typical rock n roll flick. Like Led Zeppelin’s The Song Remains the Same, it has a dramatic narrative that weaves its way in and out of the concert footage. Never was also shot in IMAX 3D, and will have the biggest opening for an IMAX movie in the technology’s history.
Metallica have taken a lot of big risks in their career, and coming September 27, they’re going to take one of the biggest with Through the Never. Never is a feature length concert film that was shot in Imax 3D, and like Led Zeppelin’s Song Remains the Same, it will have a dramatic narrative weaving in and out of the live footage.
While 3D is indeed on the wane in the States, the one hot movie technology continues to be IMAX.
Fans of Metallica and long time TG readers know this summer the band is going to be taking one of the biggest risks of its career: Sinking $20 million of their hard earned money into Through the Never, a 3D concert film that hits theaters August 9.