Microsoft is apparently taking its rumored smart watch quite seriously, as former members of Redmond's flagship Xbox and Kinect team are reportedly working on the device.
Smart watches have been around in one form or another for the last decade.
Rumors and speculation over an impending smartwatch race amongst industry heavyweights have been increasing in recent months.
Although Apple has yet to confirm the existence of a smart watch, Citigroup analyst Oliver Chen believe the device may represent a multi-billion dollar opportunity for Cupertino.
The first time I actually wanted to own a specific watch was back in the 80's when those Casio calculator devices first became popular.
Watches that do more than tell time have been an obsession of gadget makers since the early comic book days.
The Pebble 'smart watch' that's generated so much interest on Kickstarter now has a ship date - 23rd January - with the 85,000 backers of the project set to receive their watches a few weeks later.