If you were hoping to be able to buy digital books through Sony's platform on the iPad, kiss that dream goodbye. Apple has rejected Sony's submission of a Reader app because it allows financial transactions to take place outside of Apple.
Still trying to compete against a market dominated by the Kindle and Nook, Sony's e-reader platform is going mobile soon, with plans to unveil Sony Reader apps for the iPhone and Android.
After it has loomed in the background for months and months without even trying to make a splash, Sony has finally brought something new to the table in the e-reader market.
After everyone assumed that Sony just didn't care about its Reader devices, it has finally cut prices of all three models to respond to its new competitors and increased pricing pressure.