Heralded director James Cameron thinks that within a few years, advertising that a movie is available in 3D won't be such a big deal anymore...because almost every single film in theaters will be presented in the new format.
Avatar is available on Blu-ray 3D today. It's perhaps the best showcase title to demonstrate the power of the new 3D medium. But...if you don't own or plan to own a Panasonic 3D TV, the only way to get a copy is to buy a $400 bundle that you can't use with your TV, or get one from a scalper on Ebay.
If you had a snazzy brand new 3D TV and an expensive Blu-ray 3D player, what's the number one movie you'd want to watch? Avatar? Unfortunately for you, it's pretty exclusive right now.
After multiple theatrical runs and two separate home video releases, Avatar still needs to be released on the Blu-ray 3D format. But after that, James Cameron will stop peddling the movie around.
So when you create the highest-grossing movie of all time, what do you do for your next project? For James Cameron, the answer is: use the exact same story.
As if James Cameron's Avatar didn't make enough money in its original screening, a second theater run, and an initial home video release, a new "special edition" of the film is coming back to theaters.
