Nintendo may have released it's next-gen console almost a year ahead of Microsoft and Sony, but it is quite clear that most core gamers are waiting for the Xbox 720 (Next) and the Playstation 4 (PS4).
Sony's announced a price cut for the PS Vita in Japan, raising hopes of a similar move in other countries.
Apple's cut the price of the iPhone 4S, in an unusual move that's presumably designed to maintain sales ahead of the iPhone 5's launch later this year.
Nintendo's slashed the price of its 3D handheld 3DS by a massive 40 percent in Japan, and says it plans to do the same in other countries.
Amazon says it's now selling substantially more Kindle books than standard hardcover ones, and that its recent price cut has boosted demand for the e-reader dramatically.
Toyota reckons it can get the retail price of a hydrogen-fueled car below the $50,000 mark, and could launch as soon as 2015.