As part of its effort to rebrand and rebuild, Polaroid has launched an Android tablet aimed specifically at children.
Polaroid - which in the era of the smartphone camera has been struggling to survive for some time now - is aiming to persuade customers that the proper place for photographs is on the wall.
This isn't your grandma's digital camera.
Wanna capture your next Bad Romance on film? There's a camera for that, and it comes to us from Polaroid and Lady Gaga.
The bulky Polaroid camera - like bell bottom jeans and leg warmers - has (thankfully) been relegated to the trash heap of embarrassing fashion faux pas.