Ads in violent video games turn players against products

Embedding advertisements in violent video games has a totally counter-productive effect, putting users off products and lowering brand recall.

Team convinces subjects they're Barbie-doll sized

Scientists at Sweden's Karolinska Institutet have been messing with people's heads, convincing them that they're just a foot tall.

Perception of science shows continental divide

Science isn't an international language after all, according to a new survey. On the contrary, when people from different cultures read the same article, they can come away with completely different opinions.