When Borders launched its Kobo e-reader earlier this year, it was kind of late to the party and also lacked many features of its competitors. Now it's taking a new step to be relevant in the Kindle/Nook battle.
If you can't beat 'em...attack 'em. Nothing delivers a marketing message quite like making fun of a competitor, and with mounting pressure from other e-reader makers, that's exactly what Kindle has turned to.
After it has loomed in the background for months and months without even trying to make a splash, Sony has finally brought something new to the table in the e-reader market.
Those who were waiting for Plastic Logic's version of the Kindle/Kobo/Nook are gonna go to sleep upset tonight because the company has just canceled plans to release it, but the number of people affected is probably pretty small.
Some interesting new statistics have come out from a survey of e-book readers, showing that the market remains mainly a novelty and a popular gift choice, and Amazon holds a substantial lead over everyone else.
Although Amazon has not once said anything about how many Kindles or digital books it has sold, the online retailer is confident that it has a grip on as much as 80% of the e-book market.
Anyone who tries to spell out doom and gloom for the Kindle in the post-iPad era should take a look at the fact that two new versions of Amazon's reading device sold out just days after being introduced.
The Kindle isn't even three years old yet but it has revolutionized the world of books like no one could have expected, and has in some ways become a victim of its own success.
Barnes & Noble is preparing to push the Nook in front of your face even more so than it already does by devoting more space, 1,000 square feet to be exact, for in-store displays.
Amazon has apparently hit the sweet spot with the new $189 price point for its Kindle device, as it is now completely sold out with no information on when new stock will be available.
Android owners now have yet a bigger selection of choices for how they want to access electronic books, as Barnes & Noble has officially embraced the Android Market.
After everyone assumed that Sony just didn't care about its Reader devices, it has finally cut prices of all three models to respond to its new competitors and increased pricing pressure.
The Kindle DX, Amazon's large textbook-sized e-reading device that used to carry a daunting $489 price tag, has been cut down by more than $100 but it remains the most expensive e-reader by quite a large margin.
The latest move in the all-out e-reader war is showing just how profitable the heated Kindle vs. iPad vs. Nook vs. Kobo battle can be, for publishers.
After Amazon chopped down the Kindle 2 price and Barnes & Noble introduced a cheaper Nook, Borders is now offering a $20 gift card to anyone who buys its e-reading device, the Kobo.
As heated pressure continues to build in the e-reader war, Amazon has cut the price of its standard Kindle 2 model to $189, a reduction of nearly 50% since it was launched just one year ago.
Barnes & Noble has introduced a $150 WiFi-only Nook, while lowering the price of its flagship 3G e-Reader from $260 to $200.
Kobo is now Android friendly! The free e-reader app - which is available on the Android Market - supports the popular ePUB standard, including rich text and images.
Borders has entered the rather crowded eReader space with the launch of a $150 device dubbed "Kobo."
Barnes & Noble has decided to reach beyond of its own retail empire to sell the Nook, its branded e-book reader, and will begin making the device available to Best Buy.