Sony has announced plans to shift its television business into "attack mode" by "aggressively pushing" new 3D models.
We suspect Cornell University's James Cutting is after a job in Hollywood. He and his team have applied cognitive psychology to work out which films are the most engrossing.
Based on modern perception research, they deconstructed 70 years of film, shot by shot.
A UC Berkeley optometrist had warned that over-exposure to 3D technology could cause a small number of people to suffer from vision fatigue.