Moto X: custom design your own phone, skip the store

It's getting hard to differentiate phones these days. Motorola is hoping to change the shopping experience in a small but significant way to make an impression. You can, too, by taking part in the design of your own Moto X phone.   You can bypass the dreaded phone store and go to MotoMaker to customize and order your own phone. Color, texture, and even a wooden back option for your phone.