Jeffrey Katzenberg isn't excited about the state of 3D movies today.
Smell-O-Vision was the innovation of Mike Todd, who also produced the film Around the World in Eighty Days, and developed Todd-AO big screen cinematography.
With the disappointing box office results for the latest Pirates of the Caribbean and Kung Fu Panda installments, reports that 3D is in trouble have flooded a number of industry publications.
You may not know this, but the first 3D movie that got a wide release in theaters was Friday the 13th Part 3, which opened on 1,079 screens on August 13, 1982.
Dreamworks CEO Jeffrey Katzenberg had some harsh words about the 3D release of Clash of the Titans, saying it is the "lowest end" of the technology and movies like that could ruin the 3D movie market.
I was at a joint Intel/HP event at DreamWorks yesterday and Jeffrey Katzenberg spoke to us about 3D and how it was likely the biggest thing to happen since color.
Are awkward and unflattering glasses ruining your 3D experience? Well, Dreamworks CEO Jeffrey Katzenberg insists they aren't.