Ah, Silicon Valley. Those two words conjure up images of gently rolling hills, shiny buildings and startup companies in hipster lofts filled with innumerable empty cans of Pabst and discarded pizza boxes.
As the tragically hip make their reverse Mecca haj out of Austin today – updating 4Square on their iPhones as they go - we take a look back over SXSW Interactive, celebrating the worn checkered shirts, grungy chic neck scarfs, cowboy hats and hemp sandals.