It's funny how the MPAA works. When William Friedkin made The Exorcist back in the early 70's, it went through and got the R even with its nuclear obscenities, the crucifix scene, and many other intense moments.
Yeah, sure, movie-lovers are clamoring for 3D versions of Iron Man in 3D, along with virtually every movie that has “Star” in its title, or Keanu Reeves in its credits.