Startup Sauna heats up Finland

"We think beginning a startup is like going in the sauna. You go in naked, you sweat it out, the coaches throw some water on the stones and you come out feeling brand new," said Ville Simola of the Startup Sauna within the Aalto Venture Garage.

All aboard the SXSW startup bus!

Bus rides are usually spent catching up on your tweets and reading trashy magazines. That is, unless you’re on the Startup Bus.