Over the years, I've seen some very strange gimmicks to promote video games. At least two of the most memorable campaigns were run by EA in honor of its popular Godfather franchise.
Does anyone remember the good old days when Electronic Arts (EA) actually made really cool games and didn't try to appeal to the lowest common denominator?
Giant video game publisher EA is facing a lawsuit after it failed to deliver on a promise related to the recently released Battlefield 3.
It is to be expected when you have the fastest-selling video game of all time: lots of people are cheating.
A group of gamers who aren't exactly happy with the requirement of using EA's Origin platform to play Battlefield 3 has managed to find a way around the annoying stipulation.
Development partners EA and DICE have announced that Battlefield 3 has achieved a new record for their biggest launch day sales.
In contrast to what has become an increasingly strong trend of pushing PC gamers aside, the executive producer of one of the hottest holiday games of 2011 is saying quite the opposite.
Console fans are eagerly awaiting the launch of Microsoft's next-gen system known as the Xbox 720 or "Next."
While Nintendo's DS handheld absolutely trounced Sony's PSP rival, EA exec Frank Gibeau sees a reversal of fortune in the next battle between the two companies.
Electronic Arts (EA) is preparing to resurrect and re-imagine at least a "couple" of classic franchises.
As far as EA is concerned, 3D video games have been nothing but a headache.
The developer and publisher of Angry Birds now have a reason to be angry themselves, as a technology company called Lodsys is suing them.
Electronic Arts is reportedly looking to gobble up casual games leader Popcap.
EA really wants gamers to come to its newly launched digital download platform.
A group of gamers are threatening to boycott the latest installment in EA's successful 'Battlefield' series.
Electronic Arts has confirmed a release date for the anticipated Mass Effect sequel.
EA has released some gameplay details, and even some spoilers for their upcoming finale to the Mass Effect Trilogy.
Bioware.com forum user v_ware apparently isn't a big fan of EA, and he probably didn't change his mind after his Dragon Age II account was suspended.
Electronic Arts (EA) has pegged the lucrative mobile gaming market at a staggering $3.4 billion for 2010.
It's a move that seems like insane spontaneity but also brilliant forward-thinking at the same time. EA has sealed a deal to buy Chillingo after the company published two wildly successful iPhone games.