Amazon's Christmas gift to you: streaming STB. Maybe. Not quite sure, yet.

It's code-named "Cinnamon," and it has no release date or intended price however, Amazon CEO Jeff Bezos likes to keep his hardware costs down. In that regard, we can expect him to enter into the fray against Apple TV at $99 and Roku at $50. I'll throw in Chromecast at $35 because, I like it better than the set-top box (STB) stuff.