Sphero is a great game involving a governed robotic ball, and mobile app controls. At CES 2014, the company revealed the Sphero 2.0 powered by an ARM Cortex M4 processor.
At CES, Qualcomm is showing off the incursion of its Snapdragon processor into in-car infotainment systems through a partnership with in-car software developer QNX.
Sony is getting into the fitband business and tying everything up nicely around its mobile phone business. At this year's CES, the company launched two versions of its Xperia Z1, and a complementary set of NFC enabled devices including a Bluetooth headset the SmartBand.