Software giant Microsoft has kicked off a nasty marketing war directly against Google and ended any pretence of niceness between the pair. The Vole has released a series of attack ads in the US which have upped the ante considerably in its trade war against Google which began five months ago.
Microsoft's been forced to write down the value of one of its biggest acquisitions by $6.2 million, in an admission that its search-related ad business has been less than successful.