In this, version III of what looks to be a long-running franchise, Activision game-play becomes more subtle.
The creators of the Call of Duty (CoD) franchise have sued Activision over an unceremonious breach of contract and wrongful termination.
After the president and co-founder of Call of Duty's development studio were fired yesterday, Activision has created a new business unit to handle the hotly successful first-person shooter franchise.
Maybe violent games really do make people aggressive: Activision has fired two senior employees of the studio behind Modern Warfare 2, citing insubordination.
Activision CEO Bobby Kotick has insisted that his company remains committed to keeping the "fun" in gaming.