After sparking a world of criticism for calling the new Mario game a symbol of animal cruelty, PETA is now saying it was just a joke.
Yes, believe it or not this story is actually for real.
You know something big is happening when a company pours out the massive dollars required to decorate Times Square for an entire day.
Nintendo president Satoru Iwata is trying to save face after a poor showing for the 3DS has put the company's long-standing portable gaming crown at jeopardy.
For the first time in three decades, Nintendo will have spent more money than it earned during the year and post a net annual loss, the company has predicted.
Nintendo has trademarked the name "Circle Pad Pro," likely to be what it calls a 3DS extension that gives more flexibility to gameplay control.
Gamers will soon be able to watch thousands of TV episodes on their Nintendo gadgets, including many the day after they are live on the air.
The Nintendo DS is the best-selling video game system of all time in the US, recently passing the milestone-worthy sales tally of 50 million units.
Nintendo has managed to recruit one of the most prolific providers of 3D movies to bring content to its struggling 3DS system.
Nintendo is trying to prove that its 3DS handheld is more than just a game machine.
Nintendo is offering a free downloadable Zelda game to anyone who has a 3DS.
Nintendo is promising 3D video capture for its 3DS handheld, and has announced a slew of new games.
Sales of Nintendo's 3DS handheld system jumped 260% after the company's unprecedented $80 price drop, but there's still a long way to go.
Nintendo has sent out invitations for a special event in a little over one week, and it looks like the company will be announcing a new version of the 3DS.
While Nintendo's DS handheld absolutely trounced Sony's PSP rival, EA exec Frank Gibeau sees a reversal of fortune in the next battle between the two companies.
The lack of success for Nintendo's 3DS system may mean jeopardy for Sony's 3D gaming efforts, but apparently Sony has a justification for that.
After what was by all accounts a completely fumbled product launch, Nintendo is working fervently to save the fate of its 3DS handheld.
It may be time for Nintendo to finally branch away from its own proprietary hardware.
In a bid to invigorate sales, Nintendo will release a new-color version of its 3DS handheld on September 9.
Nintendo wants to reward the loyal customers who purchased a 3DS at its launch price of $250.