China, with one of the world’s largest populations, remains a market highly untapped by foreign automakers looking to sell electrified vehicles. General Motors is one looking to change that, holding a workshop recently in Shanghai where it showcased some aspects of its long term vehicle electrification strategy.
GM, which has 12 joint ventures, two wholly owned foreign enterprises and more than 58,000 employees in China, sold more than 2.8 million vehicles there in 2012. It hopes a growing number of these will be electrified, and made mention of the following choices coming to Chinese drivers:
As for what GM is getting itself into by trying to sell electric cars in China, it will essentially find itself with an uphill climb. Despite progress in a government supported push of electric vehicles, there are still a lot of challenges facing this niche automotive market. For example, the cities of Shenzhen and Beijing were, as of the end of last year, the only ones to adopt more than 1,000 such vehicles.