Toyota prices its 2013 hybrid lineup

Posted by Nino Marchetti, EarthTechling

As the year slowly winds down, Toyota is officially confirming some of the latest pricing details on its growing lineup of 2013 hybrid models.

The Japanese automaker is the dominant force in the hybrid green car market segment, having sold over 4.6 million globally since it debuted its first vehicle with this technology back in 1997.

Hybrids mentioned in the latest pricing listings by Toyota include the Camry Hybrid, Prius c and the Highlander Hybrid. It had previously put out pricing details on the 2013 Avalon Hybrid and regular Prius, Prius v and Prius Plug-in models, noting at the time starting prices for these models would be set at $35,555, $24,200, $26,200 and $32,000, respectively.

The 2013 Camry Hybrid, according to Toyota, will start at $26,140 when it arrives in dealerships in January. It will be joined at the same time by the 2013 Prius c, which will have a starting price at $19,080. This is a $130 bump from the 2012 model, and the newer version has what’s called interior upgrades that range depending upon the pre-packaged choices available when you walk into a showroom.

As for the Highlander Hybrid for the 2013 model year, it goes up $200 from the previous year to a starting price of $40,170.

As we previously discussed, the newer model includes an upgraded steering wheel that gives one control of the the audio, multi-information display and Bluetooth hands-free capability. It is estimated by the EPA to get 28 mpg, city or highway, which pretty much beats the pants off the standard model’s 17/22 mileage.

Like the Camry Hybrid and Prius c, the new Highlander Hybrid pricing will take effect next month.

Nino Marchetti, EarthTechling