Greenpeace forgives Facebook after clean power pledge

Posted by Emma Woollacott

Tis the season of peace on Earth and goodwill to all men - and Greenpeace and Facebook have finally laid down their cudgels and made friends.

Greenpeace has been on Facebook's back for years over the energy consumption of its datacenters - particularly its latest installation at Prineville. Through its global Unfriend Coal campaign, it called on people to boycott Facebook to try and persuade it to use clean energy.

Facebook, meanwhile, has sniped back, claiming at one point that Greenpeace's own energy record was just as bad.

But earlier this year, Facebook opened up both the Prineville plant and its technical specifications, in an effort to open source ways to build greener datacenters.

Now, it's to collaborate with Greenpeace on promoting green energy and encouraging major utilities to develop renewable energy generation.

"This move sets an example for the industry to follow," says Tzeporah Berman, co-director of Greenpeace's International Climate and Energy Program. "This shift to clean, safe energy choices will help fight global warming and ensure a stronger economy and healthier communities".

Facebook's agreed to work towards powering all its operations using clean and renewable energy.

"Our datacenter siting policy now states a preference for access to clean and renewable energy," says Marcy Scott Lynn of Facebook's sustainability program.

"Another important step will be to work with Greenpeace to put the power of our platform to use for the environment."