Adobe's reported to have halted development of Flash Player for browsers on mobile devices.
ZDNet says it has a statement from the company which should be released more widely today.
"Our future work with Flash on mobile devices will be focused on enabling Flash developers to package native apps with Adobe AIR for all the major app stores. We will no longer adapt Flash Player for mobile devices to new browser, OS version or device configurations," it reads.
The company will instead focus its efforts on mobile apps and HTML.
The move would have pleased Apple's Steve Jobs, who last year wrote an open letter claiming that Flash was unsuitable for mobile devices - Apple has always spurned the plug-in on its iOS devices.
"Flash is a successful business for Adobe, and we can understand why they want to push it beyond PCs," he wrote.
"But the mobile era is about low power devices, touch interfaces and open web standards – all areas where Flash falls short."
It will come as quite a blow for Android vendors, though, who have touted Flash support as one of the platform's major advantages. Adobe and Google have always argued that putting Flash support on mobile devices gave users access to the 'full web', complete with Flash-based animations and streaming video.
The news follows Adobe's announcement that it plans to lay off 750 people as part of a restructuring that will see it focus on digital media and marketing.