Superinjunction scandal proves a boon to Twitter

Posted by Emma Woollacott

The recent kerfuffle over so-called superinjunctions in the UK has led to a big boost in Twitter traffic.

A superinjunction not only prevents the press from reporting the natire of an allegation, but even from reporting that the injunction itself exists.

But late last week, a single Twitter user posted details - in some cases incorrect - of half a dozen of the all-encompassing gagging orders. The account quicky gathered over 100,000 followers.

Another fifty or so superinjunctions are believed to be in existence, but we naturally can't say a word about who they might relate to or what information they're designed to keep secret.

And, according to Experian Hitwise, the British public has been very interested indeed. Last Monday, the day after the information was posted, the UK had its highest ever peak in Twitter use, up 14 percent on the day before.

Twitter became the 17th most popular website in the UK, accounting for 0.49 percent of total internet visits that day.

"In the last week there were over 500 unique search term variations which included the word ‘super injunction’ typed into Google, Bing or Yahoo," says research director Robin Goad.

"Searches for the term ‘super injunction’ have increased by 5,000 percent in the last month, as stories surrounding the controversial topic have piqued curiosity in UK internet users."

Senior political and legal figures have said that superinjunctions make a mockery of privacy laws and are now effectively unenforceable. It's beelived that the person who set up the Twitter account lives outside the UK.