6 reasons to use Pearltrees
Pearltrees is the first and largest social curation community on the Internet. It’s a place to organize, discover and share all the cool content you find online.
However, beyond this basic definition, a question remains: why would I want to use Pearltrees?
Well, what I want to share with you are six major use cases (or reasons) we’ve identified as being most popular across our entire community of web curators.
Hopefully, you’ll not only get value in learning how the community uses Pearltrees, but also be inspired to find even more clever and creative ways to use our software yourself. (And if you do, we really hope you’ll share them with us. Just send a note to firstname.lastname@example.org or @ message me on twitter: @owstarr)
Here are the most popular general ways to use Pearltrees:
2. To archive your favorite online discoveries. How frequently have you wasted time searching for something you've found before on the web? With Pearltrees, you really don’t have to lose anything ever again. Since you organize your account the way you would organize your own personal library, nothing gets lost and it’s always at hand when you want it.
3. To re-use what you've done. Everyone does research on the web. Maybe you’ve looked for a great restaurant or a rental car agency in an unfamiliar city. But then years pass and you need to recover the same information once again. But where did you put that research? Instead of doing all the work over again, you can easily retrieve your results from the Pearltree you created the first time you did the work. Pearltrees allows you to create your own personal "memory of the Web."
4. To find rare content in your areas of interest. No matter what your interest, it’s certain that there are others that also enjoy that topic. The advantage of a community of curators is that everyone can benefit from the curation of others. The collective efforts of a community of like-minded people can vastly accelerate your own personal discoveries.
5. To "Team Up" and curate collaboratively. The other positive aspect of a curation community is the ability to acto together to curate topics of common interest. Organizing content with a group of people who share the same passion is a an experience unique to Pearltrees. Every time you return to a team pearltree it’s likely you’ll be delighted by the incredible new content that someone else has added. The trick here is to choose the right people to join your team. With whom will you edit your pearltrees?
6. To share the web pages you’ve curated with a single click. A friend asks you for information on a topic you are passionate about (for example the types of aliens that have appeared on every episode of the Star Wars saga). Rather than digging up all the links, articles, photos, interviews, etc, that you have bookmarked in an effort to inform your friend you can share your entire curated collection on the subject with a single click. Pearltrees is truly your web archive.
The problem is that aside from searching your personal twitter stream to get back to the cool stuff you tweeted there’s no great way to keep those links at hand. However, by turning on the twitter sync function in Pearltrees every time you tweet a link that link appears in your Pearltrees drop zone.
Note: For advanced users you can even hashtag the links you tweet with #PT and the name of a pearltree in your account (e.g. #$PT #star wars would put the link you tweeted in your “Star Wars” pearltree provided you have one. If not it will create that pearltree and place it in your root pearltree).
PR agencies have been using Pearltrees to keep track of all the news, blog posts, stories and even tweets related to companies they represent.
Big blogs, like TechCrunch and Huffington Post have used Pearltrees’ super-embed function to drop a pearltree directly into a blog post. This is a great way to add a lot of links and cool content to a blog post without risking losing your reader to one of the links you’ve added inline with your text.
The more I use Pearltrees the more I find it’s my go-to resource for keeping everything I do online in one place. I hope you’ll give Pearltrees a try - and if you like it that you’ll let us know! (It’s free and there’s no advertising so what do you have to lose?)
Oliver Starr is the Chief Evangelist for Pearltrees.com. Previously he was the first employee at TechCrunch and before that he founded and exited two companies, after which he decided he'd rather blog and evangelize than ever be a CEO again.