Report: Apple to launch iTunes Live Streaming

Posted by Starr Keshet

Apple may be preparing to launch its long-awaited iTunes Live Streaming service tomorrow at 7 AM PST.

According to AppleInsider, a text label for "iTunes Live Streaming URL" discovered in iTunes 10.1 seems to indicate that Club Cupertino will introduce the Live brand it trademarked earlier this year.

"Apple's ability to launch its streaming media service - long believed to be a cloud storage solution for users rather than a subscription service - has been held up by negotiations with labels," explained AppleInsider's Daniel Eran Dilger.

Report: Apple poised to launch iTunes Live Streaming"[They] want additional licensing fees from Apple for allowing users to play back their own music from Apple-hosted remote storage.

"[However], tomorrows' iTunes announcement - scheduled at 7 AM PST - is unusually early for the company's usual events, suggesting that the news may come from the East Coast where Apple's new North Carolina data center is located."

Meanwhile, the Wall Street Journal reported this evening that Apple may also announce the addition of a Beatles music catalog to its iTunes store.

The deal was apparently clinched last week amongst executives of Apple, representatives of the Beatles and their record label, EMI Group Ltd.