It seems as if Club Cupertino has stepped up its war of attrition against Adobe by refusing to pre-install Flash on the new MacBook Air.
Of course, Apple's latest anti-Flash move isn't just limited to the sleek and sexy laptop.
No, company spokesperson Bill Evans recently told Engadget that Apple would refrain from installing the platform "across all Macs in the future."
According to Evans, the above-mentioned decision has little to do with politics and everything to do with making sure users have the most recent version of the software.
"We're happy to continue to support Flash on the Mac," Evans claimed. "
And the best way for users to always have the most up to date and secure version is to download it directly from Adobe."
Still, as Engadget's Joshua Topolsky points out, it's not hard to see Apple's move as yet another painful "dig" against Adobe.
"[Yes], there must be other solutions for ensuring users are up to date - like, oh, putting the plugin into your auto-updater," wrote Topolsky.
"Also, it would be nice if those 'missing plug-in' messages actually worked as links to the Adobe install page, because they don't, at least in Safari. [But] hey, at least we know it wasn't a fluke!"