MySpace bows to inevitable, syncs with Facebook

Posted by Emma Woollacott

If you can't beat 'em, join 'em: MySpace has at last decided to sync with Facebook, allowing users to cross-post content and share status updates.

The new feature, Sync with Facebook, takes advantage of MySpace's recently-introduced 'stream' format - rather smilar to Facebook's - and simply plugs in the Facebook API, along with Twitter's.

The move apparently signals MySpace's acceptance of the fact that it can't compete directly with Facebook, but needs to focus on its niche.

The company's particularly keen to push the service to musicians and 'celebrities'. After all, this is where it started out, as a community for young music fans, focused very much around fan pages.

"This is particularly exciting for artists who can now use this tool as a complement to their MySpace Music presence and share their vast library of content, including full album catalogs, to people who’ve liked their Facebook Page," says Jennifer Ruffner, MySpace's director of product, stream.

Just last week, the company redesigned its user profiles, again focusing particularly on artists and celebrities and promising that the change would improve the 'artist to fan interaction' on the site.

MySpace has been saying for some time that it doesn't see itself in competition with Facebook - a jolly good thing, as it would be making a pretty poor showing if it were.

Earlier this year, figures from Nielsen Market Research showed Facebook increasing its traffic by 70 percent over the previous year, while MySpace's fell by 25 percent.