Facebook wants a smarter, more personalized web

Posted by Aharon Etengoff

Mark Zuckerberg has unveiled a redesigned Facebook platform that will allow websites to "personalize experiences" and "build out" an extensive graph of connections.

"This next version of Facebook Platform puts people at the center of the web. It lets you shape your experiences online and make them more social," explained Zuckerberg.

Facebook wants a smarter, more personalized web"For example, if you like a band on Pandora, that information can become part of the graph so that later if you visit a concert site, the site can tell you when the band you like is coming to your area. The power of the open graph is that it helps to create a smarter, personalized web that gets better with every action taken."

According to Zuckerberg, the future of the web will be filled with a cornucopia of "personalized experiences," which is why the company has been collaborating with three pre-selected partners: Microsoft (Docs), Yelp and Pandora.

"[This] gives you a glimpse of this future, which you can access without having to login again or click to connect. For example, now if you're logged into Facebook and go to Pandora for the first time, it can immediately start playing songs from bands you've liked across the web.

"And as you're playing music, it can show you friends who also like the same songs as you, and then you can click to see other music they like."