Google's VP of Global Ad Operations has claimed that desktops will become "irrelevant" in just three years time.
"In Japan, most research is done today on smart phones, not PCs. Mobile makes the world's information universally accessible," John Herlihy told the Digital Landscapes conference in comments cited by the Silicon Republic.
"Because there's more information and because it will be hard to sift through it all, that's why search will become more and more important. This will create new opportunities for new entrepreneurs to create new business models – ubiquity first, revenue later."
However, it should be noted that Google's over-emphasis on cloud computing has long been questioned by numerous analysts and experts, including Oracle's infamously frank Larry Ellison.
"The interesting thing about cloud computing is that we've redefined cloud computing to include everything that we already do. I can't think of anything that isn't cloud computing with all of these announcements," Ellison complained.
"The computer industry is the only industry that is more fashion-driven than women's fashion. Maybe I'm an idiot, but I have no idea what anyone is talking about. What is it? It's complete gibberish. It's insane. When is this idiocy going to stop?"