Apple Snow Leopard sales hit record numbers

Posted by Aharon Etengoff

San Francisco, Calif. The NPD Group reports that sales of Apple Snow Leopard have hit record numbers. According to analyst Steven Baker, the first two weeks of Snow Leopard sales were at least two times higher than Leopard's initial release numbers and almost four times higher than Tiger.

"Even though some considered Snow Leopard to be less feature-focused than the releases of Leopard or Tiger, the ease of upgrading to Snow Leopard and the affordable pricing made it a win-win for Apple computer owners - thus helping to push sales to record numbers," said Baker.

Baker also noted that Snow Leopard's sales momentum extended beyond the initial first week purchasing rush. Indeed, sales only declined 25 percent from week one to week two - while the second week of sales for both Leopard and Tiger decreased more than 60 percent below opening week volumes.

"With pricing reduced by more than $100 for both the single-user and five-user pack versus Leopard pricing, Apple has clearly demonstrated that aggressive pricing policies in this economic environment generate an outstanding consumer response," explained Baker.

"As we head into the fall selling season, and the release of another major OS upgrade, it will be instructive to see if that upgrade - currently projected to sell at ASPs much higher than Snow Leopard - can deliver the same incremental increase in consumer demand that Snow Leopard has enjoyed."

Meanwhile, Microsoft has announced a major Windows 7 discount for college and university students. Indeed, students can snap up copies of Windows 7 Home Premium Upgrade for just $30 - instead of $120 - if ordered by January 3, 2010.

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