Santa Clara (CA) - THQ and Nvidia announced yesterday they've signed an agreement to bring Nvidia's PhysX technology, "the worlds most pervasive physics solutions for designing real-time, real-world effects into interactive entertainment games" into THQ's lineup. Devices affected will include PCs, Wii, PS3 and Xbox360 on future gaming titles.


According to Roy Tessler, THQ's senior VP, "The Nvidia PhysX technology delivers astonishing physics effects and will help us develop the most competitive and innovative products in the marketplace. With support for both the CPU and the GPU, PhysX technology allows us the creative freedom to design compelling environments and deliver truly immersive gaming experiences."

Nvidia's press release explains:

"PhysX technology works across all major gaming platforms and can be accelerated by both the CPU and any CUDA general purpose parallel computing processor... The massively parallel architecture in GeForce GPUs can handle 10 to 20 times more visual complexity than what’s possible today on traditional platforms, and can leverage the best of both GPU and CPU architectures... More importantly, [it] will deliver faster performance and richer environments based on the number of GPUs or CPUs in the PC, or the varied computing capacities of today’s console platforms."

Said Ujesh Desai, VP of GeForce-Desktop Business at Nvidia, "Physical interactions are increasingly important to bringing realism to interactive game play and we are thrilled that THQ has selected PhysX as a development platform for their interactive entertainment titles."

No express word was given about which games will be affected. THQ is maker of many popular games, including classics like Age of Empires, and new takes on old games like WWE SmackDown vs Raw 2009. And, of course, my personal favorite, 50CENT blood on the sand ... NOT!