Google speeds up your load times with Page Speed

Posted by Mark Raby

Google has just introduced its latest product, Page Speed, which promises Web developers faster load times for their websites.

 "Page Speed Service fetches content from your servers, rewrites your pages by applying web performance best practices, and serves them to end users via Google's servers across the globe. Your users will continue to access your site just as they did before, only with faster load times," wrote Google engineering manager Ram Ramani in a company blog.

Even some of the most sophisticated website creators don't know many tools about how to make their pages load faster, and even those who try to learn find it can be very difficult to make adjustments after the sites are already live.

But Google Page Speed will do everything it can to accelerate load times, and it happens all behind-the-scenes.

To use the service, users give their DNS entry information to Google, who handles all of the technical aspects of optimizing performance and upload times.

According to Google, the Page Speed service can ramp up load times by as much as 60%. For now, though, it remains a highly limited test service. The company is offering it for free to a handful of specially selected developers.

However, when the service does officially launch, anyone will be able to sign up for it for a subscription-based fee.

Users demand a lot of their Internet these days, and people just aren't willing to wait for pages to load like they were before, so this is a much needed offering for both content creators and end users.