Choosing the right and appropriate hashtag can spark the triumph of your visual marketing campaign.
Hashtags are today’s language, and you can measure which hashtags are performing best by using an tool like Owlmetrics. Hashtags are everywhere these days – on Instagram, Twitter, news feeds, weddings, advertisements, and even in car commercials.
A well-designed tag increases your online community, steers customer engagement, and helps to point out what makes your product, service, or brand unique. On the flip side, if the hashtag is poorly designed, they hurt more than they help.
Ever felt like your Instagram’s engagement rate thwarts a connection with your industry’s creatives? You probably need to re-strategize your choice of hashtags.
So, what passes for a great hashtag? And how can the business owners design hashtags to work for them? It all starts with a couple of hashtag basics.
Here are five easy tips to choose the right one:
Traditionally, unique brand hashtags are meant to promote brand awareness, an idea, or a specific event. A unique hashtag is easily taken in, with the least exposure, by your target audience who in turn spread the word around.
It is imperative for you to find out whether there is a campaign, or community, that has put the hashtag you plan to adopt to use. However, research at times can turn paralysis by analysis.
You have to double-check that the hashtag you are to adopt does not align around a theme which doesn’t conform to your efforts and brand. A hashtag is a globally used taxonomy and some acronyms have a different meaning in certain countries.
Is it a good idea for you to ‘hijack’ an already existing tag for your event campaign? Essentially, you are to do it ONLY if you are to add value by chipping in to the conversation.
Don’t end up picking a common hashtag, or one that’s too vague – it will never stand out to the target audience. Alliteration is your angle. Be creative.
Consider the Hashtag’s Purpose
The hallmark of considering the hashtag’s purpose is to draw conclusions on how long you want your audience to make use of the tag. If the hashtag is meant to serve a short span activity, such as an event driven campaign, your tag should include a date or year (#CES2017).The date serves as a predictable time duration within which your audience can use the tag and easily stop.
It gets complicated in situations where campaigns specify time duration in months within a certain year. The complication brought about by these durations is that you will have to bring your audience on and off the hashtag. You have to be mindful of this particular audience in advance because your marketing efforts will go way beyond the moment you opt to engage.
You need not be afraid to turn a temporary community into a long-term one, so long as it fits and is of significant value.
Timing is Everything – Build Up
Avoid inappropriate timing at all cost. You should make a point to be well versed with the current affairs of the social media sphere before you launch your hashtag. If you have a diminutive online presence, let your hashtag build up before your event campaign or product release. Ideally, make it an endeavor to anchor a couple of hashtags and focus on community building.
No Need to Obsess Over Your Branding
Understandably, it can be hard for you to fight off the want to include your product, service, or brand name in the hashtag as a marketing effort. The truth is – only a handful of big-time brands are able to pull off brand name or specific product campaigns.
Trust that branding will naturally come to pass – if it is to happen at all.
You should focus on:
- How exactly your product, or service, fits into the problem at hand
- The delight you bring to your audience
- Community building
Less is More
You should nurture a natural cadence before you put the campaign and branded hashtags to use. In the case that you run marketing efforts frequently, you should occasionally try to use a regular branded hashtag and later make a switch to a hashtag you will use to promote others.
Your customers are intelligent and they will always go out of their way for you to notice them. In case there is a steady barrage of ‘share with #hashtag’, there will be a stream of hashtags which will infiltrate your campaign. This renders the use of a specific hashtag unproductive.
Knowing how to design hashtags is a vital supplement to your arsenal of effective visual marketing tools.
Do you have a tip of your own? Please take a moment to share your dos and don’ts of a great hashtag design in the comments section below.
Shruti is a blogger & a digital marketing consultant at Rankmebest.com with lots of passion to write about technology, startups & other niches. She has contributed to a number of famous websites. She live and breathe in digital marketing. Her aim is to spread her thought-provoking ideas to all generations. Stay tuned with her at:@shruti_gupta01 or via skype : shrutigupta2811