Social media and SEO have evolved over the years. These fields now cover wider aspects and contents and offer a lot more than they used to. These dynamic fields have experienced countless major developments and changes.
The role of social Links in search ranks is unclear after all!
Marketers have been focusing on social media as part of their SEO strategies, assuming that social signals and metrics related to popularity on social media tend to contribute to a website’s ranking over a search engine.
Social links are believed to contribute to a website’s search rank. However, the factors analyzed to determine the rank of a website on a search engine are still unknown. While the common belief suggests that social links really improve a website’s search rank, there’s a fair chance that they don't.
Google doesn’t take into consideration a website’s social signals
Google hasn’t been able to define their stance properly. Matt Cutts, a director at Google, stated that they do not consider Facebook and Twitter signals in their ranking algorithms, which is contrary to common beliefs but who are we to come in conflict with a representative of the search engine itself.
While Matt Cutts tried to establish Google’s stance over social signals, it remains unclear till date. Studies suggest that while Google may decide not to consider social signals in their ranking algorithms, they are highly unlikely to ignore them.
So, what does that mean? Does Google utilize social signals in order to determine the search ranks? Still unclear.
However, that doesn’t mean that Google won’t change their stance on this particular thing. They may or may not alter their strategy and algorithms to accommodate social signals in search ranking.
Another thing worth mentioning here is that Matt Cutts, back in 2014, established that Google wasn’t involved in crawling or indexing for Facebook and Twitter, however, he hinted that crawling, indexing and understanding identities on the web could be considered for long-term.
Bing ‘DOES’ take into consideration a website’s social signals
While Google failed to establish and maintain their stance, another fairly popular search engine, Bing, has clearly established that they take into consideration the social signals and how often a link has been tweeted or retweeted. So taking it into consideration, you should go for making social signals. Try to and try getting more Twitter retweets.
Is social media another kind of search engine?
Current trends suggest that users have started leveraging social media channels to search for people, companies or even queries. People may actually search for a company or a personality over a social media channel instead of a search engine.
As reported by OnlyOnlineMarketing, Twitter (a renowned social networking platform) handled 19 million search queries in 2010. That is 5 times what Bing (a renowned search engine) recorded.
Moreover, in 2012, Facebook established that they got around 1 billion search queries a day, that is too much for a social media channel.
Considering the current trends and facts, it can be said that social media channels have actually emerged as search engines and a fair number of consumers tend to trust these channels as search engines.
Social media profiles rank in search engines
First, let’s talk about the importance of rank in search engines. Basic human psychology and common beliefs suggest that profiles (or websites) that are ranked higher in search engines are thought to be more credible and more reliable.
Moving on, social profiles influence the content of your search results. Search engines consider social profiles as important elements in search ranking and a significant social presence on a few social networking platforms makes it easier for someone to discover you.
Shruti is a blogger & a digital marketing consultant at Rankmebest.com with lots of passion to write about technology, startups & other niches. She has contributed to a number of famous websites. She live and breathe in digital marketing. Her aim is to spread her thought-provoking ideas to all generations. Stay tuned with her at:@shruti_gupta01 or via skype : shrutigupta2811