Facebook measuring conversions across all devices

Facebook ad measurement and insights

If you place an ad on Facebook you can now see how people are converting even if they are jumping from one device to another and one app to another.

Let's say, someone sees your ad on a mobile phone while they are picking up a sandwich during their lunch break, but they don't do anything about it until they are in the office at their desktop. Then, they order from there. Sounds like a normal scenario these days. People not working, ordering crap during work hours and doing fun things on their mobile during their lunch hour.

Facebook, fortunately, has figured you out because it knows everything about you. So, it is going to tell advertisers with a new cross-dervice report where you see an ad and on which device you convert.

Facebook has plenty of information for advertisers already. It offers targeting, delivery and conversion metrics. The data and its application is pretty granular. The Facebook advertiser dashboard is very effective and a much better user experience than Google AdWords, for example.

Ultimately, Facebook is doing a better job than its main competitor, Google, in providing a better UI and UX for advertisers. It is not doing anything in terms of identifying tracking mechanisms that someone else hasn't thought of - we all know that mobile is changing everything - Facebook is just doing it in a slicker, and more modern manner.

Joe Jejune

I am a gadget freak and love everything about technology. In my day job I work at a startup and help build applications for the healthcare industry. 


Living With The Amazing New AMD Radeon RX 480 “Rebellion” Graphics Card

I’ve been running the Radeon RX 480 graphics card which AMD launched under the “ Radeon Rebellion ” campaign and I have to say I’m impressed . Not only does this card fit in the size and power envelope for a Mini-ATI case build but it is playing games better than my aging NVIDIA GTX 680 card at the moment and it is only a $200 part in 4GB trim and it costs 20% more $239) for 8GB a relatively easy upgrade decision. AMD, rather than focusing on the high end of the market with this part and line, decided to go after the space where more of us live. While there clearly is a market for builds that...

Lady Gaga Gets China Ban After Dalai Lama Meet

The barrage of angry and critical comments came after the singer posted photos of herself with the Dalai Lama.

The Porsche 911 2016 - Tradition with a Price

Porsche claims that the maximum torque available over the entire range will be a massive 5,000 rpm.