Google chimes in with Songza purchase



While not official yet, Google is reportedly going to pay somewhere between $15 and $39 million for Songza, a streaming music service that specializes in customized playlists of recommended songs.

Songza offers listeners a ‘customized’ music service that matches playlists to particular times of day, or to activities, like working, studying or entertaining at home. A deal with the Weather Channel allows Songza to further tailor its music recommendations to a listener’s current weather conditions.

“We can’t think of a more inspiring company to join in our quest to provide the perfect soundtrack for everything you do,” Songza said in a statement on its website on Tuesday afternoon.

Songza was launched in the fall of 2011 as a music download service called Amie Street. After an infusion of $12 million in cash from investors, including Amazon, the William Morris Endeavor talent agency and music managers Troy Carter and Scooter Braun, the company has grown significantly. By the end of 2013 they reported having 5.5 million regular users (compared to Pandora, which has more than 75 million regular users).

According to a post on the Google+ page:

They’ve [Songza] built a great service which uses contextual expert-curated playlists to give you the right music at the right time. We aren't planning any immediate changes to Songza, so it will continue to work like usual for existing users. Over the coming months, we’ll explore ways to bring what you love about Songza to Google Play Music. We'll also look for opportunities to bring their great work to the music experience on YouTube and other Google products.

Compared to Apple’s recent $3 billion acquisition of Beats (that also included their version of a subscription streaming service curated by music experts), the Google/Songza deal might be considered small potatoes but Google tends to make the most of the companies they purchase. As usual we’ll have to wait and see what Google does with Songza going forward.



Guy Wright

Guy Wright has been covering the technology space since the days when computers had cranks and networks were steam powered. He has been a writer and editor for more years then he cares to admit.


More

Money Saving Tips For The Latest Gadgets

It is not a rocket science to know that buying gadgets every now and then is a very pricey hobby. With gadget companies bringing in new products regularly, gadget loving people tend to shop more. This can eventually end up making people spend more. So there is an immediate need to control spending and save money for the unforeseen circumstances. So understanding this situation, here I have shared some tips that will help you shop gadgets within budget. Go for refurbished items If you are looking for money saving options, you can even opt for refurbished gadgets. You will get them at...

Is there a hidden quantum code that rules the Stock Market?

Recently, quantum gates and quantum circuits have been found when portfolios of stocks were simulated in quantum computation processes. This astonishing discover might be pointing out to the existence of a bizarre quantum code that rules the stock market transactions.

The Sony Xperia XA

The XA is sparse on specs compared to the competition but makes up for it with design and the Sony touch.