If maintaining your presence on social media is becoming a burden, Google may be able to help.
The search giant has patented plans for software which slowly learns how you react on social networks.
The software can mimic your usual responses to updates and messages from friends and relations to help cope with the daily data deluge.
The software also analyses continuing interaction and flags messages that demand a more personal response.
"The popularity and use of social networks and other types of electronic communication has grown dramatically in recent years," wrote Google software engineer Ashish Bhatia in the patent. "It is often difficult for users to keep up with and reply to all the messages they are receiving."
In a bid to help people cope Mr Bhatia envisions a sophisticated system that collects information about all the different social networks someone has joined. This logs what they do and notes how they respond to the different types of messages, notifications, status changes, videos, images and links sent to them.
The system analyses these responses so it can eventually start making suggestions of its own that, ideally, should be indistinguishable from those of an actual person.