Nintendo is determined to prevent its 3DS handheld console from falling victim to rampant piracy.
Yes, the company apparently believes that the long-awaited 3DS will be utterly "impervious" to cracks from illegal downloaders.
"What excites me even more [than 3DS games] is that there's technology built in that device to really combat piracy," THQ executive VP Ian Curran told CVG.
"I actually asked Nintendo to explain the technology and they said it's very difficult to do so because it's so sophisticated...They combated the piracy on Dsi, which they don't believe is cracked yet - but they know they've been hurt across the world and they believe the 3DS has got technology that can stop that."
According to Curran, the 3DS platform will offer devs the opportunity to invest more resources in product development, instead of worrying about implementing costly anti-piracy features.
"It's going to probably cost us more to do it all in 3D - so we want to make sure we get a return on our investment when we do it," he added.
Meanwhile, Destructoid's Jim Sterling applauded Nintendo's efforts to counter unauthorized distribution of future 3DS content.
"While I don't think pirates are major league villains, I am disgusted by how raped the DS' library was, usually by the same kind of people that whine and complain about not getting good games," wrote Sterling.
"So long as Nintendo's tech doesn't involve getting a Firmware update every two weeks, I'm all about the system protecting itself from mass theft."