Steve Jobs is not "Person of the Year"

Posted by Trent Nouveau

The late Apple co-founder Steve Jobs has lost out on being named "Person of the Year," as Time Magazine awards its coveted title to "The Protestor" in the wake of demonstrations sweeping through the Middle East, US and Europe.

However, Jobs was recognized in a "fond farewell" penned by Time writer John Lasseter, while the magazine labeled Apple CEO Tim one of 2011's "People Who Mattered," as Apple became the most valuable company in the world in 2011 under Cook's watch.

Steve Jobs is not the "Person of the Year"
"I thought of Steve almost as a brother, and he never ceased to amaze me. I was fortunate enough to go down to Apple many times and see the early development of his products," reminisced Time writer John Lasseter.

"One time Steve said, 'You know, everybody has a cell phone, but I don't know one person who likes their cell phone. I want to make a phone that people love.' That was the foundation of what became the iPhone."



Unfortunately, it seems as if Steve didn't even make the magazine's short list of runners up, which included Adm. William McRaven (who led the mission that killed Osama bin Laden), artist and Chinese political activist Ai Weiwei, Congressman Paul Ryan and Kate Middleton, the new Duchess of Cambridge.

It should be noted that Jobs and Time had somewhat of a rocky relationship going back to the 80's, with Steve telling biographer Walter Isaacson he fully expected to be profiled as Man of the Year in 1982, only to be disappointed when the magazine ran a "harsh portrait" and chose to honor the PC as "Machine of the Year."

"They FedExed me the magazine, and I remember opening the package, thoroughly expecting to see my mug on the cover, and it was this computer sculpture thing," Jobs explained in his biography.

"I thought, 'Huh?' And then I read the article, and it was so awful that I actually cried."