New women joining Google+ sausage fest

Posted by David Gomez

It looks like Google+ might not be a social media sausage fest after all.

According to CNET News, early information showed that the membership of Google+ was close to 87 percent male.
    
However the data from Socialstatistics.com and Findpeopleonplus.com was unquestionably skewed. A new analysis was performed by Paul Allen of FamilyLink and Ancestry.com and it shows a different gender balance.
    
He used a method called "surname-based random sampling," and he accurately predicted Google+’s 10 million members. According to his analysis, Google+ is 66.4 percent male and 33.6 percent female.
    
That’s a huge male presence, especially compared to its gender-balanced social media rival Facebook. And too many men in a digital environment is just as bad as too many men in a real situation. How can you market to a wide audience in an online space with so many bros around?
    
It might be getting more balanced by the day. Based on Allen’s estimates Google+ was 77 percent male and 23 percent female on July 4. And three days later it was 68.4 percent male and 31.6 percent female, and as recently as Saturday it was close to a 2-to-1 male/female ratio.
    
"Google+ is quickly turning pink," Allen said in a post to Google+. "The poster of 18 men in a hot tub that has been passed around for the past week or two is not reflective of reality and is not what Google+ is going to end up being."
    
Have you seen the picture floating around? It may not accurate as Allen says, but it its funny. Memes are a funny way to explain the little failures in life.
    
Google+ may not have enough women for some people yet, but keep in mind; it’s not a dating site. Women will eventually join up once the Google+ testing phase ends and invites get send out more frequently.