Apple preps Macbook upgrades and a mysterious "Brick"

Posted on September 15, 2008 - 10:16 by Christian Zibreg

Chicago (IL) – The dust from the new iPods has settled, but it appears that Apple is already gearing up for a next round of introductions. Apparently, the company is planning an October 14 event, during which a refreshed notebook family and a mysterious new product code-named "Brick" are expected to be introduced.

Apple-centric websites are buzzing with predictions again, speculating what the company may be unveiling next month. And given the fact that last week’s new Nanos and Touch left us a bit disappointed, there is now reason to believe that Apple may have saved some of the news for October.  An “insider source” told Daring Fireball that Apple will refresh its laptops at a new special event scheduled to run October 14: "Those of you holding out for a new lineup of MacBooks will have to wait until October 14, according to sources who, as they say, are familiar with Apple’s hardware plans."

According to the MacRumors Buyer's Guide, all Apple's notebooks are overdue for a revision. Processors, storage, memory and graphics chips are all available in new product generations and should make their way into Apple’s products.  The MacBook Pro is said to receive a slight redesign and specs bump, while the MacBook may adopt an all aluminum enclosure. Piper Jaffray analyst Gene Munster thinks Apple will cut MacBook prices to $999 (currently $1099) and may cut the MacBook Air to $1799.

If you believe rumor site 9 to 5 Mac, there will be a "one more thing" moment with a new, mysterious product code-named "Brick." There is some chatter that this "Brick" is actually a Mac tablet, but we here at TG Daily believe that if that is in fact the case, Macworld in January may be a more appropriate event to unveil a tablet. Another rumor has it that Apple may introduce a brand-new sub-notebook to compete with Asustek's EeePC.

Introduced eight months ago, Apple's thinnest laptop is getting a bit old not only within Apple’s own notebook line, but also in comparison to Lenovo’s Thinkpad X300, which has been refreshed already. Expect Apple to upgrade the Air with a new thin 120 GB HDD from Toshiba (up from 80 GB), Intel’s Penryn processors and more SSD storage capacity. It will be interesting to see which way Apple will go: Will it stay with companies such as Samsung and go all the way to 128 GB or 256 GB later this year, or will we see an extension of the relationship with Intel (which not only supplies processors, but also NAND flash memory for the iPod) – which would mean that the Air’s SSD capacity should be 80 GB and/or 160 GB.

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