iPhone buyers love their phones - survey
Santa Monica (CA) – The vast majority of iPhone buyers are very happy with their purchase, according to a new study by Santa Monica-based Interpret. The company polled 200 iPhone owners from July 6th to July 10th and found 90% were extremely or very satisfied with their purchase.
It’s often said that word of mouth marketing is the best form of advertising, and Interprets survey shows that Apple did a very good job with the iPhone. 85% of the buyers told Interpret that they were extremely or very likely to recommend the phone to their friends and colleagues.
There are two more interesting facts from the survey. 30% of the buyers were first-time Apple customers while for 40% of the iPhone buyers it was their first iPod. In addition to being a regular mobile phone, the iPhone doubles up as a PDA and iPod.