Samsung is reportedly preparing to launch at least two smartphones powered by Tizen, the very same Linux-based mobile operating system currently running on the company's Gear 2 lineup of smartwatches.
As Liliputing's Brad Linder points out, Samsung makes and sells more Android smartphones than any other company, with Google's Android clearly critical to the company's mobile strategy.
Nevertheless, Tizen offers an alternative opportunity for the corporation, namely exerting more control over a mobile ecosystem and revenue.
"While Samsung has tried loading its own app stores on Android phones and tablets, most users download apps and media from the Google Play Store. A Tizen device with Samsung app and content stores would allow Samsung to take a cut of the sales price of digital goods instead of ceding it to Google," he explained.
"But plans to launch Tizen phones have been continually delayed as wireless carriers and other partners try to gauge whether there’s any room for yet another smartphone platform in developed markets."
As such,Reutersis speculating that Samsung may very well attempt to promote Tizen in markets that don't have a huge number of Android and iOS devices in circulation.