Report: Smaller tablets eroding Apple's iPad market share

  • Citi analyst Glen Yeung believes sales of Apple's flagship iPad will continue to decrease as smaller tablets - including the iPad Mini - steadily erode the iPad's market share. 

    Indeed, says Yeung, the iPad mini has already affected sales of the larger tablet, as fourth quarter sales of the iPad fell 9 percent and 29 percent in Japan year-over- year.

    Meanwhile, 7-inch Android tablets, such as the Google Nexus 7, Samsung Galaxy Tab, and Amazon Kindle Fire, managed to claim 41.2 percent of the tablet market share in the fourth quarter - up from 12.6 percent in the second quarter.

    Concurrently, 10-inch tablets dropped from 67.3 percent to 40.6 percent during the same time period.

    "Beyond simply the overall share loss, the data reveals a particular slowdown in 10-inch iPad sales in mature markets," Yeung explained in an industry note obtained by CNET.

    "After analyzing the data, we have new concerns about the health of the 10-inch tablet market and, absent any material innovations (we do not count a Retina Mini or lighter/thinner iPad 5 among these), we remain concerned about Apple's ability to maintain market share."

    In related news, Hearst Magazines president David Carey recently noted that smaller tablet form factors has prompted a surge in magazine consumption from female subscribers. As Carey explains, while 10-inch tablets seem to be just fine for men, women are not exactly enamoured with the form factor. 

Related Stories

The Secret Reason You Care About Qualcomm’s Gigabit Smartphone Modem 

Fiery Stock Markets Affecting Gold Prices

7 Ways Social Media Helps Grow Your Presence As A Medical Professional