The recent high-profile launch of Cupertino's long-awaited iPhone 4S had a significant impact on the proportion of smartphone owners who chose to purchase an Apple handset.
Indeed, a recent survey conducted by Nielsen confirms that 44.5% of those polled in December said they chose an iPhone, compared to just 25.1% in October.
Meanwhile, 57% of new iPhone owners surveyed in December said they purchased an iPhone 4S.
Although Apple’s iOS continues to gain market share, Android is still the undisputed champion, with 46.3% of all smartphone owners surveyed in Q42011 owning a mobile phone powered by Google’s wildly popular OS.
Additional highlights from the latest Nielsen mobile report include: