Analyst: iPad killer on hold until Windows 8

  • A prominent J.P. Morgan analyst doesn’t believe the mobile market will be capable of fielding an iPad killer until Windows 8 tablets arrive in late 2012.

    According to Mark Moskowitz, Apple "continues to dominate and enjoy the lion's share” of the tablet space.

    "Beyond the iPad, there has not been another high-volume tablet offering - yet," the analyst opined in an investor’s note obtained by AppleInsider.

    "We are still awaiting the emergence of a clear number two player, though this may not happen until the launch of Windows 8 in 2H 2012." 

    However, Moskowitz did acknowledge that a rumored Amazon tablet could be an interesting device which may help bolster the non-Apple tablet market with its "brand name, content and distribution capabilities."

    In any case, says Moskowitz, non-iPad tablets will be forced to compete fiercely for second place, which will likely prompt the average selling price in the tablet market to decline 12.1% in 2011 and an additional 7.2% in 2012. 

    Moskowitz also raised his estimates for tablet shipments in 2011 to 51.9 million units - based primarily on the iPad’s wild popularity. 

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