HTC tries to be serious about its bootloader policy
HTC's popular Evo 3D smartphone may be locked, but the handset manufacturer insists a review of its fortress-like bootloader policy is ongoing.
"Thanks so much for providing feedback, we hear your concerns. Your satisfaction is a top priority for us and we're working hard to ensure you have great experiences with our phones," an HTC rep wrote in a recent Facebook post in response to complaints about the issue.
"We're [currently] reviewing the issue and our policy around bootloaders and will provide more information soon. Thank you for your interest, support and willingness to share your feedback."
As AndroidCentral's Phil Nickinson notes, HTC's confirmation of a policy rethink is quite significant, as it marks the first time the corporation has publicly said it was considering such a change.
"For you laymen out there, having open access to the bootloaders and NAND memory are the lifeblood of custom ROMs," explained Nickinson.
"And while the vast majority of Android users are running virgin devices - remember that more than 400,000 devices are being activated every day - the modding community is a vocal one."
Of course, it remains unclear if HTC's current position is simply marketing spin formulated to pacify the seething Android modder masses.
Then again, HTC probably does realize the genuine advantages associated with unlocking future smartphones. Working with the modding community rather than against it is generally a good idea (i.e., Microsoft Kinect), as it is likely to build some serious hype and increase device sales.
Just by how is the question, though, and that is probably what the HTC suits and ties are mulling over as you read this article.